Our Mission

ImpactPass ImpactPass is on a mission to create millions of everyday heroes all around the world, and to engage with people that are already local heroes in their communities. We aim to unlock a new future of social impact where it is easy for people to do good in their city or anywhere they go. Ultimately, our heroes will be able to donate their time, money, items, skills, voice, and take part in bite-size acts of kindness that make a real difference.

There is a growing population interested in integrating impact into their everyday lifestyle, and we aim to activate these people py providing a platform where it is easy to take part in social impact activities, book cultural experiences that benefit nonprofits, donate impact products that improve lives, discover on-demand volunteering opportunities, and participate in social action campaigns – all while being rewarded for doing good.

Our team is passionate about combining technology, social impact, community engagement, and mobility to create a more rewarding life experience and more sustainable, regenerative, and supportive local communities. We would love you to be a part of our growing impact family.

Join our mission to create more everyday heroes – every day!

Team

Our team is a tenacious group of talented professionals that combine solid industry experience in software, sales, management, operations, design, and mobile development with a passion for improving people’s lives through technology. We are ready to scale a platform that can make a real impact worldwide!

Matt Baer
Matt Baer

Founder and CEO

Matt has more than 15 years of experience working with technology startups, honing his skills in business, sales, marketing, mobile, and web in an array of fields covering software, mobile apps, and consumer products. Matt was a business mentor for the Female Founder focused start-up incubator program, The S-Factory, and developed an international accelerator program for CORFO, the economic development arm of the Chilean Government. Matt has also won multiple awards and grants at one of the top international accelerator programs in the world - Start-Up Chile. Matt is a graduate of the University of Southern California (USC ‘05) and an alumnus of South America’s prestigious Start-Up Chile SCALE Program (’16). Before becoming an entrepreneur, Matt was an internationally ranked tennis player.

Matías Menafra
Matías Menafra

Co-Founder and CTO

Matías is a four-time CTO, with more than 15 years experience as a software engineer, project manager, and entrepreneur. As CTO of ImpactPass, Matías is responsible for all aspects of product management, engineering, and R&D. Prior to ImpactPass, Matías was lead engineer in several other startups and co-founded two of his own. Before joining the startup world he was the Development and QA Manager for TimbaSoftware, which was acquired by Altimetrick in 2012, where he worked for several Fortune 500 companies.

Adelle Demko
Adelle Demko

Head of Strategy

Adelle was a Managing Director at investment banking firm DelMorgan & Co., was COO of a software company and facilitated multiple transactions as a consultant. Previously she was a former partner of Wedbush Capital Partners, a finance and strategy executive at Xerox, and a corporate attorney in New York City. Adelle served on the Board of Directors of the Balance Bar Company (NASDAQ) where she facilitated the public offering, was Chairperson of the Audit Committee, and a member of the Corporate Development Committee leading to the company’s sale to Kraft. She also sat on the Board of Directors of Maps.com, and a number of other Boards of Advisors including UC Wireless. As an investment banker she played a major role in the initial public offering of Quiksilver, headed valuations and handled mergers and acquisitions. Adelle attended Directors’ College, Stanford Law School and has moderated panels and conferences on a variety of topics including Corporate Governance, Road Infrastructure, and Early-Stage Companies. Adelle received an M.B.A. degree from Yale University School of Management, a J.D. degree from Duke Law School and a B.A. from the University of Western Ontario, Canada.

Jody Giles
Jody Giles

Director of Philanthropic Partnerships

Jody has over twenty years of experience working with families helping to design their philanthropic legacy. She has a passion for connecting leaders and is a strong believer in collaboration to affect change. During her career, Jody has been the Director of Legacy Planning at Integrity Financial Corporation in Los Angeles, the Manager of Philanthropy Services at Harris myCFO, and is a Sr. Philanthropic Director within family offices. Jody graduated from the University of Texas at Austin with a masters in tax, and is also a Certified Public Accountant, Certified Financial Planner, and Chartered Advisor in Philanthropy. Following her desire to help others, Jody authored a book designed to help readers plan for end of life and speaks frequently on the topic. When not working, Jody enjoys spending time with her twin daughters, 3 foster children and rescue dog, Sugar.

Svetlana Kabanova
Svetlana Kabanova

COO

Svetlana managed operations, projects and teams in the global technology division at leading investment bank, Goldman Sachs, where she doubled the productivity of her team, coordinated the onboarding of thousands of people, and helped achieve $400K annual savings for a key tech migration project. Svetlana brings to the ImpactPass team her extensive experience managing teams and large scale projects which have been marked by a track record of introducing efficiencies and best practices. Svetlana has been instrumental in building out a solid team at ImpactPass, and implementing the processes behind the ImpactPass social impact app local experience marketplace.

Asbel Parra
Asbel Parra

Lead iOS Engineer

Asbel has been developing software and iOS applications for over seven years, and is a true master at engineering cutting-edge user experiences for consumer facing brands. Agile, curious and creative, she wields an exhaustive programming vocabulary, and is just as comfortable at planning and design as she is at coding mobile and software products. Asbel’s first priority is to create memorable mobile experiences full of surprise and delight, but she also embraces the more technical challenges of harnessing new technologies for a consumer audience; building that all important bridge between the technology’s capabilities and the user’s experience. Asbel graduated with a degree as an Informatic Engineer from the Universidad Nacional Experimental del Tachira in Venezuela (2012). Asbel graduated with a second degree in Management Innovation, Technological Development, and Applied Research from the Universidad Metropolitana de Caracas (2016).

Moisés Portillo
Moisés Portillo

Lead Android Engineer

Moisés has over seven years of experience developing software and Android apps. Moises has built his career on developing Android apps in the multi-media and streaming space, becoming an expert in handling wallets, on-demand content, device compatibility, and video player architecture. Having previously worked on mainstream mobile apps, with a keen focus on future growth scalability, Moisés is well poised to lead our Android team. Moisés graduated with a degree in Computer Science from Don Bosco University in El Salvador (2014).

Ignacio Sans
Ignacio Sans

Head of Design & UX

Ignacio has been designing brand experiences for over a decade. With a keen eye for both graphic and product design, Ignacio is the unique combination of designer and developer, perfectly positioning him to lead the design of the ImpactPass platform. Focusing on product development, UI design, and mobile apps, Ignacio has worked with leading agencies and start-up companies to define both product and brand. Ignacio holds a bachelor of graphic design from the University of Buenos Aires, one of the most distinguished universities within all of Latin America.

Advisors

Philanthropy Advisors

Melissa Stevens
Melissa Stevens

Executive Director & Co-Founder of the Milken Institute Center for Strategic Philanthropy

Melissa Stevens is the executive director of the Milken Institute Center for Strategic Philanthropy, leading its work with individual and family philanthropists and foundations seeking to deploy their capital to make a transformative, sustainable impact. Since co-founding the Center in 2015, she has overseen the creation and execution of strategies which have influenced $1 billion in philanthropic capital, and managed the development of programs and organizations including the Melanoma Research Alliance, the largest private funder of melanoma research. Under her leadership, the Center for Strategic Philanthropy has more than tripled in size, expanding its areas of expertise to include education and environmental conservation philanthropy, as well as health and medical research. Previously, Melissa was the deputy executive director of the Milken Institute’s FasterCures center, leading its growth and expanding its programmatic scope to include the development of a novel financing mechanism for early-stage drug development and building a global resource for large-scale, cross-sector collaboration. She also directed FasterCures’ Philanthropic Advisory Service, which aimed to deploy philanthropic capital effectively to advance medical solutions. This ultimately led to the creation of the Center for Strategic Philanthropy. Prior to joining the Institute, Melissa worked in the health sciences practice of PricewaterhouseCoopers, advising commercial and federal clients such as the U.S. Department of Veterans Affairs and the Qatar Foundation for Education, Science and Community Development.

Leigh Morgan
Leigh Morgan

Former COO at the Bill & Melinda Gates Foundation. Current Chief Strategy & COO at Nia Tero

Leigh Morgan is the lead architect of Nia Tero’s growth and impact inclusive of strategy, innovative finance, infrastructure and enterprise, operations, and governance. Before joining Nia Tero, she served as Chief Operating Officer of the Bill & Melinda Gates Foundation, where she was accountable for a broad portfolio and led the foundation’s transformation efforts. Her global leadership experience spans multiple sectors, including the corporate healthcare sector, where she served as Vice President and Global Head of HR (Product Development) for Genentech/Hoffmann LaRoche. Her public sector roles include Associate Chancellor at the University of California San Francisco (UCSF) and serving in former North Carolina Gov. Jim Hunt’s administration. Leigh serves on several Boards, including the Fred Hutch Cancer Research Institute (Seattle and Uganda), the Center for the Advancement of Social Entrepreneurship at Duke University’s Fuqua School of Business, and NYC-based Springboard Enterprises. She is also a lifetime member of the Council on Foreign Relations.

Suzanne McCormick
Suzanne McCormick

U.S. President of United Way Worldwide. Former President & CEO of American Red Cross of Southern Maine

Suzanne McCormick was named U.S. President of United Way Worldwide (UWW) in June 2019. She is responsible for helping the 1,100 local United Ways across the U.S. trailblaze in the philanthropic space to build more resilient, inclusive and sustainable communities. That includes leading in equity, tackling community problems with innovative and systemic solutions, and driving the ongoing digital transformation. McCormick came to United Way Worldwide from Tampa, Florida, where she spent five years as President and Chief Executive Officer for United Way Suncoast, one of Florida’s largest United Ways. In that time, she cultivated growth, increased community impact and led a strategic plan to break the cycle of generational poverty. Having previously served as the chair of the United Way Network Partnership Group and National Professional Council, McCormick will continue to enable the teams to develop and leverage powerful philanthropy initiatives, such as Salesforce Philanthropy Cloud. She brings invaluable insights as immediate past chair of the United Ways of Florida that will lend to the ongoing collaboration with United Way State Associations. McCormick began her nonprofit leadership career at the International Center of New York and then as CEO for both the American Red Cross of Southern Maine and People’s Regional Opportunity. She joined the United Way of Greater Portland in Maine, where she provided 13 years of leadership, including four as president and CEO. McCormick holds a B.A. in Political Science from Duke University and is an alumna of the Peace Corps, where she taught English in Thailand.

Philanthropy Partnership Advisors

Sarah Sandler
Sarah Sandler

Senior Director of Business and Program Development at the Milken Institute

Sarah Sandler is a senior director of business and program development at the Milken Institute. She fosters strategic partnerships and develops programs to engage the Institute's top supporters from around the world, including financial institutions, multinational corporations, foundations and philanthropists. Since joining the Institute in 2010, Sandler has overseen the growth of such programs as the Milken Institute Associates, a powerful group of global leaders representing a broad range of industries, and the Institute's Family Program. She helped launch the Milken Institute Asia Center and continues to broaden the organization's global reach. Sandler began her career in entertainment marketing and advertising at Focus Features and Landmark Theatres, where she managed national print and online campaigns. She has also led fundraising efforts for nonprofit organizations throughout California.

Rebecca Bowen
Rebecca Bowen

Executive Vice President and Chief Advancement Officer at The YMCA

Rebecca is Executive Vice President and Chief Advancement Officer for The YMCA, the leading nonprofit committed to strengthening individuals and communities across the country and one of the largest nonprofit organizations in the United States. Rebecca is responsible for building partnerships, engagement, relationships and resources for YMCAs to strengthen communities. She has administrative oversight over Philanthropy and Strategic Partnerships, Marketing and Communications and Grantmaking and Strategic Events at Y-USA. Rebecca is a 30-year fundraising veteran who has long operated at the intersection of organizational strategy and increasing financial resources. She served in organizational leadership roles with Panthera and The Nature Conservancy and capital campaign leadership roles with Chicago’s Lincoln Park Zoo and the YMCA of Metropolitan Chicago. Highlights of her professional experience include creating networks to enable increased fundraising in complex organizations, increasing return to The Nature Conservancy by $120M annually over 4 years, and opening new global markets for fundraising and enabling the fundraising success of volunteer leaders - which is a personal passion. She has personally closed more than $250M in philanthropic gifts. Rebecca holds a bachelor’s degree in English literature from Barnard College and completed The Nature Conservancy’s Sawhill Fellowship at the Fuqua School of Business at Duke University.

Sancia Dalley
Sancia Dalley

SVP of Strategic Partnerships and Investor Engagement at Robert F. Kennedy Human Rights

As the Senior Vice President of Strategic Partnerships and Program Director of RFK Human Rights’ Compass Investor Program, Sancia Dalley leads business development, engagement with the corporate sector as well as the programming for the network of more than 120 investors and fiduciaries within Compass. With over a decade of experience working with the private sector, Sancia has advised Fortune 500 companies including Pfizer, Nike Inc., Scotiabank, Virgin Group, and BP on Corporate Social Responsibility and health strategies, business case analysis, program design and evaluation. Sancia has helped to broker multi-million dollar partnerships with companies such as Chevron Corporation, with whom she worked on their landmark investment of $30 million to the Global Fund to Fight HIV/AIDS, TB and malaria in support of health programs in Africa, Asia and the US; advised global and national private sector coalitions on malaria and HIV/AIDS, and supported a number of leading advocacy initiatives with the business community including the Emmy-Award Winning “Get Tested” public service announcement with Kaiser Family Foundation and the National Basketball Association. Sancia holds a B.A. in International Relations and French from Wesleyan College. She is the founder and CEO of Redlake Global, a boutique advisory firm that supports private sector leaders and individuals in their global health and and sits on the boards of the Center for Active Design in New York and the Boardwalk Village Foundation in Jamaica.

Brain Trust

Rick Savage
Rick Savage

Former Head of Social Media at Apple

Rick oversaw the vision, strategy and content creation of all social media channels, for all lines of business across Apple Music, iTunes, Apple TV, Apple Books, Apple Podcasts, Apple News and Beats 1. Rick is the Former Head of Social Media at Apple, creating digital content and marketing strategies that have generated millions of views online as well as millions of dollars in revenue. Rick’s past experience includes Director of Original Content at VEVO, Music Director/ Producer at Yahoo, and the Director of Community Marketing At Warner Bros. Records. Over his career, Rick has worked with Tim McGraw, Kendrick Lamar, Lady Gaga, Metallica, The White Stripes, Kanye West, and other talent from around the world. Rick is a proven leader that has excelled in everything from content creation, programming, on-air talent, to executing on global marketing campaigns and strategies.

Tamara Camp
Tamara Camp

VP & Global CEM of Growth & Loyalty at Western Union

Tamara is a senior-level marketing executive with over 15 years of digital marketing leadership, including 10 years at Ticketmaster and Live Nation, having spearheaded a strategic, data-driven approach to digital marketing that increased brand engagement, consumer loyalty, and ROI. By translating consumer insights into curated, interactive content touching millions of consumers, Tamara has led her teams to achieve aggressive growth in a changing marketplace. During her career, Tamara has also had leading marketing roles at CitySearch.com, as well as Entertainment Publications.

Sheri Kaiserman
Sheri Kaiserman

Former Head of Advanced Securities at Wedbush Securities

Sheri is a senior-level executive who spent 26 years in public equities, first at Oppenheimer, and then 16 years at Wedbush Securities where she built and ran the equities business. Under Sheri's leadership, Wedbush was the first Wall Street firm to publish an analysis on the value of bitcoin (2013). Sheri left Wall Street early in 2018 to co-found Maco.la, a blockchain focused equity investment fund and advisory/HR services firm.

Layla Revis
Layla Revis

Former Vice President, Head of Global Social Media/Marketing Innovation, Corporate Communication at Oracle

Layla is a senior-level marketing executive with over 15 years of integrated and digital marketing experience. She is the current Vice President Marketing - Head of Brand & Digital at OpenText and formerly was the Global Social Media lead at Oracle. Layla has also worked with leading companies such as The Huffington Post, Leo Burnett (where she was a Senior VP), Fleishman Hillard, Mashable, and Ogilvy & Mather. Layla is a proven leader and expert in overall marketing strategies, social media content, channel strategy, social measurement, analytics, content creation, product marketing, advertising, and public relations and also has had extensive experience working within the travel and tourism industries throughout her career.

Dan Marchese
Dan Marchese

Former Head of Mobile at TripAdvisor (Viator)

In his role as Head of Mobile for TripAdvisor (Viator), Dan was the chief architect and creator of the largest tour and activity app in the world. His expertise in migrating the billion dollar travel booking sector from offline, to online, to mobile devices, is second to none, which makes him uniquely equipped to help ImpactPass build the mobile marketplace of the future. A product and marketing leader with over 16 years of experience developing bespoke mobile, eCommerce and digital services, he is currently continuing on his mission to create truly valuable consumer experiences, leading consumer mobile and digital product management for Blue Shield California.

Jeanie Zheng
Jeanie Zheng

VP of Engineering at GoDaddy, Former Director of Software Development at Expedia

Jeanie is an accomplished technology executive with over 18 years experience leading teams at Expedia, Microsoft, Yahoo! and Motorola. As the Director of Software Development for Expedia, the world’s second largest online travel agency, Jeanie led a global team of more than 100 engineers and was pivotal in helping Expedia became one of the first large scale platforms to accept crypto payments for hotel bookings, a move that was heralded as a ‘coming of age moment’ for blockchain in the travel industry. With a strong focus on combining customer-centric products with innovative new tech and big data platforms, Jeanie brings a wealth of experience to the ImpactPass team.

Marat Gaziev
Marat Gaziev

Senior Director of SEO at Ziff Davis

Marat is Senior Director of SEO for Ziff Davis (brands include: PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify), which generate over 140 million monthly visitors, have a combined 15 million app downloads, and 10 million YouTube subscribers across its brands. Marat is a well-known expert and influencer in the SEO space, and has been a keynote speaker for SEO conferences in Silicon Valley and beyond. Formerly Head of SEO at IGN and RentPath, Marat has a proven track record of creating winning search strategies for both Fortune 500 companies and startups.